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Text Analytics for Marketing

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Paying attention to your core demographic is the most beneficial way to plan advertising strategies. Examining personal, market, and text data for trending topics, conversations, and resonating content, among other things can help your marketing activities. You can customize a campaign and communicate with your target audience more effectively if you understand what they are thinking. Personalizing your ads and marketing campaigns to your target audience will increase their brand loyalty. It allows marketers to analyze massive amounts of data in real-time, text analysis is becoming an essential component of marketing campaigns. Brand pe r ception is an essential component of any company’s marketing strategy. It can be used to assess the public’s strong feelings about a brand or a product. Many people rely on traditional metrics to tell a story, but they frequently miss the entire picture. Traditional metrics, rather than just reacting to clicks and shares, can reveal a lot about a comp